Tips & Tricks

25/09/2024

Emma, a portrait photographer in our community, recently asked about how she could forecast what her clients might spend from their sessions. While it’s often possible to make an educated guess based on past experience, Light Blue has a powerful way to help streamline this process using custom fields. Custom fields allow you to tailor […]

12/09/2024

Managing conversations with clients across multiple channels—whether it’s email, text, WhatsApp, Facebook Messenger, or Instagram DM—can be a challenge for busy photographers. With messages spread across so many platforms, it’s easy to lose track. That’s where Light Blue’s customisable home screen can make a real difference, keeping everything together in your CRM for photographers. “I […]

12/09/2024

Lots of photographers all around the world are using Light Blue’s text messaging features to cut down on no-shows and keep in touch with clients, but did you know that you can have two-way conversations with them too? With Light Blue’s two-way SMS number option, you can rent a phone number to both send and […]

11/09/2024

Keeping track of unsigned contracts can be a challenge, especially when you’re juggling multiple clients. That’s where Light Blue’s automatic contract reminder emails come in. This feature ensures that contracts don’t slip through the cracks by sending reminders to clients who haven’t signed, helping you close more bookings. You can set the reminders to go […]

24/10/2022

When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up? And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring […]

12/08/2022

When it comes to client communication, the humble text message can work wonders within your photography business. Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his […]

18/07/2022

What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image. We spoke to newborn and family portrait photographer, Amy Knowles to find out: “You need to sell an experience to people.” “Photographers tend to obsess about the promotional image, the set that they’re […]

14/02/2022

Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.

17/01/2022

We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before? We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the […]

16/01/2022

When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects. From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial. But have you given much thought to your photography business’ […]

16/08/2021

Keeping clients content while battling through the edit backlog is a challenge. The risk of burnout is real. Let’s help you to get on top of the workload. We’ll look at how you can buy yourself some breathing space by automatically managing your client’s expectations, and also get a clearer view of the work in […]

31/05/2021

As a professional photographer who understands the importance of clear client communication, you may already use a few email templates. You know the kind: ‘Thanks for getting in touch. I’d be delighted to arrange a chat at a mutually convenient time.’ Or how about: ‘The big day is getting closer! So I thought it would […]

17/05/2021

To share or not to share. That is the question. Deciding whether to include a full price list on your website has been a long-standing conundrum for photographers. Visit some of your fellow photographers’ websites and you’ll see some take the transparent route: they dedicate a page to detailing precise prices for specific services. Others […]

06/10/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]

05/05/2020

In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day. What do professional photographers and the world’s biggest music stars have in common? They all like selling albums. […]

03/04/2020

Do you find that you’re ending up with more than one enquiry for the same date, and that you aren’t able to fulfil both of those enquiries? As shoots are being rescheduled and postponed as a result of the ongoing pandemic, it’s very likely that you’ll have more than one client interested in booking you […]

01/04/2020

While shoots and projects are being postponed, rescheduled or cancelled, you will find that there’s a need to alter existing financial arrangements with some of your clients. This article covers some of the more common situations you may face for refunding money, cancelling invoices or deferring the date when you’ll be asking for payment. There’s […]

25/03/2020

You might need to reach out to your clients to give them an update on your policy regarding the effects of the coronavirus pandemic. We’ve seen some of these emails that photographers are sending out being reported as spam by the recipients, which can damage your ability to get emails delivered to clients’ inboxes. We’re […]

20/03/2020

The Covid-19 pandemic sadly means that many couples are having to postpone their weddings and are looking for alternative dates. In order to make it easier for your clients to select a date on which you are going to be available, you may wish to share a calendar of your available dates. Should that be […]

19/03/2020

The Covid-19 pandemic is having an unprecedented effect on photographers and many of you are having to postpone some of your bookings. This guide shows you how you can reschedule sessions in Light Blue in a way that makes them easy to identify layer. That will leave you in a good position to quickly finding […]

19/03/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. We’re here to help people run a successful business, and one […]

19/03/2020

Getting a clear picture of when you’re going to receive income is very important and helpful at the best of times, but during this unprecedented period of uncertainty your businesses ability to forecast its income is essential. No forecasting model is going to be iron clad, but the ability for you to look ahead will […]

06/01/2020

Your business is constantly evolving as you introduce changes and improvements, investing time now in order to enjoy benefits well into the future. Let’s explore a few ways that Light Blue can make your business easier to run and to be more effective. Light Blue is a flexible and powerful tool that offers a great […]

10/12/2019

At this time of year, many photographers are getting in touch with their customers in order to send their season’s greetings. You might be sending everyone a festive newsletter or posting them a Christmas card.  You’ve been adding information to Light Blue throughout the year, and now’s a perfect time to get that information to go […]