Blog

19/02/2024

We launched the first version of Light Blue 15 years ago this month and WOW, what a 15 years it’s been. Light Blue’s founder, Tom, reflects on how far we’ve come since 2009. It’s an understatement to say that Light Blue has been so much more successful than we ever imagined, used by thousands of […]

19/02/2024

We’ve just released a minor update for our iOS app, which should start to appear in the App Store shortly. This update includes the following new features and bug fixes:

30/01/2024

Gmail and Yahoo have recently announced changes to how they will deal with incoming emails. These changes will come into effect in 2024. The short version of this post is that you don’t need to worry about this if you’re sending emails from Light Blue via our email servers. If you’re sending emails via a […]

17/01/2024

We’re delighted to announce that our Android app has been approved for the Google Play Store 🎉 The feedback from our prerelease testers has been great so, now that it’s available via the Play Store, we’re inviting everyone who’s said they want to start using our Android app as soon as possible to try it […]

10/01/2024

Light Blue is at the heart of your business, and using our Zapier integration allows you to use it for all of your day-to-day work while taking advantage of industry-leading apps and services in a totally automated fashion. Zapier is a service that connects the various apps that you use and automates those connections for […]

09/01/2024

We’ve just released Light Blue 2023.1.3, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2023.1. It includes the following changes:

21/12/2023

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: Wishing you all the best, Tom & the Light Blue team

20/12/2023

The Light Blue Android app is very nearly ready for release! We’ve been prerelease testing the app with a small number of early testers and their feedback has been really positive. Now that we’ve had a chance to deal with all of the issues discovered by these first testers, we’ve expanded our prerelease testing to […]

20/11/2023

Spreadsheets and sums. Never as much fun as cameras and creativity. But when you’re running a photography business, there’s no escaping the financial responsibilities. Alongside nurturing clients, planning shoots and managing your diary, you also need to maximise profitability. Are as many pennies as possible being spent wisely? Is some belt-tightening required? Here we’ll share […]

23/10/2023

As a photographer, taking exquisite images for your clients is a must. But it’s an exceptional experience that will bring them back for more. We all know it’s more efficient and less expensive to tempt an existing client to book again than it is to find a new one. So how you can make that […]

25/09/2023

We’ve just released Light Blue 2023.1.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2023.1. It includes the following changes:

13/09/2023

Over the next few weeks, Apple are going to be releasing major upgrades to macOS and iOS. iOS 17 is going to be released on 18 September. macOS 14 Sonoma is being released on 26 September. We’ve been testing the current versions of our macOS and iOS apps on the prerelease versions of macOS 14 […]

18/08/2023

Is your usually healthy balance sheet looking a little under the weather? Maybe bookings numbers are down or your usual expenses have crept up as the cost-of-living crisis continues to bite? Then your photography business may benefit from a comprehensive cost critique. A thorough investigation into exactly what’s going out of your account on a […]

18/08/2023

Choosing the best online booking platform is a key decision to make within your photography business. You want a platform that creates a seamless process for your client to find a suitable time and make their booking; you don’t want them to get frustrated at any stage and deciding not to press ‘confirm’! And from […]

20/07/2023

It’s safe to assume that you didn’t choose to run a photography business because you want to spend lots of time doing admin, right? With one simple change Loudoun County Newborn, Family, and Birthday Portrait Photographer Jess Lynn and her admin assistant Annie are now able to spend more time with their families, focus on […]

14/06/2023

No matter whether you’re a seasoned pro, or just starting out, something a lot of photographers want to know is how to get more photography clients. It’s no secret that the success of your photography business hinges on your ability to consistently attract new clients. Even if you already have a set of tried and […]

22/05/2023

Notification noise is a truly modern phenomenon. Another WhatsApp message from an unrecognised number. A Facebook DM lurking in the depths of Messenger. Even a trusty, traditional text message ping can add to the sense of overwhelm and disorganisation. For photographers dealing with daily client communications from all these different sources, this noise can quickly […]

24/04/2023

We’ve just released Light Blue 2023.1.1, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2023.1. It includes the following changes:

11/04/2023

One of the most frustrating things you can experience as a photographer, no matter the genre, is the endless loops of message to-ing and fro-ing as you try to arrange and confirm shoots and appointments with your clients. It also takes up a lot of time. Time you could definitely spend doing better things with! […]

06/03/2023

We’re pleased to announce a major update that makes it easier for you to work with existing clients and get paid in new ways! Light Blue 2023.1 is available as a free upgrade for all subscribers. New online payment methods We’ve added support for the full range of payment methods available via Stripe, including ApplePay, Google Pay, Klarna, […]

06/03/2023

Light Blue 2023.1 is a major update that adds new features that makes it easier to work with your clients and get paid by them.

30/01/2023

If your usual marketing tactics aren’t growing your email list as rapidly as you’d like, it’s time to think a little more creatively. Step forward the register to win campaign, a fun, interactive way to reach new clients, showcase your photography business to a wider audience and fill up your diary. What is a register […]

30/01/2023

Light Blue’s online scheduling feature is very popular with our subscribers because it they make it really easy for your clients to book shoots or meetings with you without needing to send messages back and forth to find the perfect time. We’ve just added a new feature to our scheduling calendars, and more are coming […]

16/12/2022

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: Wishing you all the best, Tom & the Light Blue team