Blog
Five Positive Steps to Keep Your Business Healthy
24/10/2022
When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up? And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring […]
Read MoreLight Blue 2022.2 release notes
24/10/2022
Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue. New and updated integrations Please note that the minimum OS version required for Light Blue 2022.2 is now macOS 10.14 (Mojave) or Windows 8.1.
Read MoremacOS Ventura
17/10/2022
Apple is currently beta testing their next big macOS update, macOS Ventura, and is releasing it on Monday. Ventura is a big update to macOS, and the reports we’ve had from some of our subscribers is that the public betas have caused some problems for them, so you might want to wait a few months […]
Read More7 ways photographers can use SMS messaging with Light Blue
12/08/2022
When it comes to client communication, the humble text message can work wonders within your photography business. Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his […]
Read MoreHow to run a successful Christmas mini-session campaign
18/07/2022
What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image. We spoke to newborn and family portrait photographer, Amy Knowles to find out: “You need to sell an experience to people.” “Photographers tend to obsess about the promotional image, the set that they’re […]
Read MoreGoogle Calendar reauthorisation
02/07/2022
Google are making a change to their APIs that requires some Light Blue users to reauthorise their access to Google Calendar. Anyone who used a version of Light Blue older than Light Blue 8.2.7 (which came out in February 2020) to set up Google Calendar publishing needs to reauthorise it before October 2022. From 3 October […]
Read MoreLight Blue 2022.1.2 release notes
20/06/2022
We’ve just released Light Blue 2022.1.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2022.1. It includes the following changes: You can now import GotPhoto orders into Light Blue as sales, using the GotPhoto orders export CSV format. You’ll find the “Import GotPhoto Orders CSV” […]
Read MoreLight Blue 2022.1.1 release notes
19/04/2022
We’ve just released Light Blue 2022.1.1, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2022.1. It includes the following changes:
Read MoreLight Blue wins "Best Professional Software" award
21/03/2022
We’re delighted to have won the “Best Professional Software” award at The Societies of Photographers convention! These trade awards are some of the most prestigious in the photography industry and voted for by thousands of professional photographers. In this category, Light Blue was up against giants of the photography industry such as Adobe’s Lightroom and […]
Read MoreLight Blue 2022.1 available with new online scheduling features
07/03/2022
Light Blue’s new online scheduling calendars allow your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools. We’re excited to announce launch of the latest version which is available as a […]
Read MoreLight Blue 2022.1 release notes
07/03/2022
Light Blue 2022.1 is a major update that introduces an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools. Setting up our online scheduling tool […]
Read MoreLight Blue's guide to The Societies London Photo Convention 2022
14/02/2022
The Societies London Photo Convention is one of the highlights of our calendar and we’re so excited to be back in person for 2022! We’re looking forward to talking to photographers during the extensive trade show on the Thursday, Friday & Saturday. There’s a wealth of talks and masterclasses being held during the convention, with […]
Read MoreIncrease your average sales by nurturing your clients
14/02/2022
Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.
Read MoreFilling your diary with quality repeat clients
17/01/2022
We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before? We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the […]
Read MoreTop Tips for a Professional Photography Email Signature
16/01/2022
When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects. From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial. But have you given much thought to your photography business’ […]
Read MoreLooking back on 2021
20/12/2021
2021 has been a rollercoaster year for many of us, but we’ve got a lot to look back on and celebrate. We hope you’re able to take some time to take a look back at and celebrate the positive things from your year, too! It’s certainly been a busy one for us and we want […]
Read MoreChristmas & New Year support
17/12/2021
We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: We’ll be offering our usual support hours until 5pm UK time on Friday 24th December. There’ll be no email […]
Read MoreOur new online scheduling calendars are available for testing
16/12/2021
We’re delighted to let you know that our next major update is in prerelease testing and includes one of our most popular feature requests: an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect […]
Read MoreLight Blue 2021.2.3 release notes
11/10/2021
We’ve just released Light Blue 2021.2.3, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes: Added an “Import Custom Translations” button to the “Template Translations” section of the Preferences window, to allow you to import a set of translations that another […]
Read MoreLight Blue 2021.2.2 release notes
22/09/2021
We’ve just released Light Blue 2021.2.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes: Added an Undo command to the Edit menu that can undo changes you’ve made in the field that you’re currently editing. The %ContactFullName% mail-merge tag […]
Read MoreLight Blue is compatible with major iOS, macOS, and Windows updates that are coming soon
15/09/2021
We’re entering a bumper season for major OS updates: iOS 15 is due to be released next week, Windows 11 is coming in October, and macOS 12 will probably be arriving in October or November. We’ve been testing the current version of Light Blue with the beta versions of these major OS updates and it […]
Read MoreQuestionnaire Tools for Photographers – 5 Online Form and Survey Tools Compared
27/08/2021
As a successful photographer, your busy brain has a lot to juggle. Names, dates, times, locations, style preferences – all the minutiae required to deliver exceptional service. And with new clients regularly coming on board, you constantly need to update that information with details of the next shoot and the next… With so much data […]
Read MoreManaging your editing queue & your client's expectations
16/08/2021
Keeping clients content while battling through the edit backlog is a challenge. The risk of burnout is real. Let’s help you to get on top of the workload. We’ll look at how you can buy yourself some breathing space by automatically managing your client’s expectations, and also get a clearer view of the work in […]
Read MoreLight Blue 2021.2.1 release notes
05/08/2021
We’ve just released Light Blue 2021.2.1, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes: Added “Reload Base URL” and “Open in Default Web Browser” commands to web viewer widget options menu. Changed the name of the “Default” Home screen […]
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