Blog
Light Blue 2021.1
01/03/2021
We’re excited to announce the immediate available of Light Blue 2021.1. This is a major update to our desktop app that improves lots of the features that you use every day. Entering shoot details is faster Adding a new shoot has been streamlined, with the “New Shoot” window efficiently guiding you through the process. Light […]
Read MoreLight Blue 2021.1 release notes
01/03/2021
Light Blue 2021.1 is a major update that improves lots of the features that you use every day, including: Adding a new shoot has been streamlined, with the “New Shoot” window efficiently guiding you through the process. Dealing with contact form and API submissions has been made simpler, and it’s also much easier to use […]
Read MoreRecycling your marketing spend by using a referral network
15/02/2021
Ian spent some time chatting with Michelle Szpak recently for her training hub and community for photographers. Below is a little taster of the topics we covered in our chat. It’s near impossible to only market to clients on dates that you can fulfil, so how can you cut down on waste from enquiries that […]
Read More6 Tips for Branding your photography business
11/01/2021
Brand Identity can seriously improve the success rate of your business efforts across the board, if it’s harnessed correctly. It’s true, photography itself speaks volumes, but your branding will provide prospective clients with an indication of your price point, the experience you offer… and ultimately whether you are the right fit for them or not! […]
Read MoreContinuing help for subscribers affected by COVID-19
05/01/2021
Since March 2020, we’ve been offering to reduce the cost of Light Blue subscriptions by 50% for six months for any of our customers who have been affected by the COVID-19 pandemic and lockdown. That help is still open to anyone who needs it: if you need assistance but haven’t applied for our offer yet, […]
Read MoreMerry Christmas from the Light Blue team
16/12/2020
Although we’re still hard at work here in the Light Blue bunker, we thought we should take some time out to let you know when we’ll be available to help anyone who’s going to be busy over the Christmas and New Year period. We’re here to help over the festive season, but we’re going to […]
Read MoreLight Blue 2020.1.4
25/11/2020
We’ve just released Light Blue 2020.1.4, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.4 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]
Read MoremacOS Big Sur
06/11/2020
Apple is currently beta testing their next big macOS update, macOS Big Sur, and is likely to release it in the next few weeks. Big Sur is one of the biggest updates to macOS in recent years and includes lots of user interface changes as well as big changes to some of the key technologies […]
Read MoreLight Blue 2020.1.3
29/10/2020
We’ve just released Light Blue 2020.1.3, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.3 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]
Read MoreLight Blue 2020.1.2
12/10/2020
We’ve just released Light Blue 2020.1.2, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.2 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]
Read MoreMeasuring the impact of the COVID-19 pandemic on your business
06/10/2020
The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]
Read MoreContinuing our help for subscribers affected by COVID-19
29/09/2020
The COVID-19 pandemic and lockdowns are continuing to affect professional photographers in many countries. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Since March 2020, we’ve been offering to reduce the cost […]
Read MoreLight Blue 2020.1
22/09/2020
Light Blue 2020.1 is a major update that includes big new automation features and a whole load of other improvements. Payment schedules Payment schedules allow you to easily break an invoice down into several smaller payments. That means that you can offer a payment plan to your clients and make it easier for them to […]
Read MoreLight Blue 2020.1 release notes
22/09/2020
Light Blue 2020.1 is a major update that includes big new features and a whole host of other improvements, including: Payment schedules that allow you to easily break an invoice down into several smaller payments, helping you to make larger sales and get bookings more easily. Automated payment reminders help you to get paid on […]
Read MoreWe're exhibiting at the virtual Photography Show
07/09/2020
This year’s Photography Show has gone virtual, and we’re going to be there on 20 & 21 September for The Photography Show & The Video Show’ Virtual Festival. If you’d like to find out more about how Light Blue can help you to run a successful photography business, come and see us at the show! […]
Read MorePublic beta for new Light Blue features
21/08/2020
We’re really excited to announce that we’re launching a public beta of Light Blue’s latest features. Light Blue 2020.1 is a major update that includes big new features and a whole host of other improvements: Payment schedules allow you to easily break an invoice down into several smaller payments, helping you to make larger sales […]
Read MoreMapping your customer journey
03/08/2020
What’s the one thing that you would do to make yourself stand out to your clients? Running a successful photography business relies on delivering a great service to your clients in a timely manner. There’s many steps involved in doing that and it’s important to make sure that you know what your process is, including […]
Read MoreHow to Master Virtual Viewings
06/07/2020
We speak to wedding and portrait specialist Suzanne Black about how to conduct viewings remotely without losing that crucial personal touch. When it comes to viewing sessions, we’re all familiar with the ideal scenario. You invite clients to your studio at a mutually convenient time, put the kettle on, pop some biscuits on a stylish plate and […]
Read MoreNew online invoice and email features
10/06/2020
We’ve made some small changes to the way that Light Blue’s online invoices and emails work. We’ll be announcing some big new features in the coming weeks but these changes have been made now so that we can start beta testing those other new features. Online invoices Our online invoice receipt emails now include a […]
Read MoreExtended assistance for subscribers affected by COVID-19
18/05/2020
We make tools to help photographers to manage & run successful businesses. As a small, independent business ourselves we recognise the challenges that our customers face and we’re keen to help. In March, we offered to reduce the cost of Light Blue subscriptions by 50% for any of our customers who have been affected by […]
Read MoreHow to Upsell Wedding Albums: Tips from a Pro
05/05/2020
In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day. What do professional photographers and the world’s biggest music stars have in common? They all like selling albums. […]
Read MoreNew contact form features
21/04/2020
We’re constantly improving Light Blue’s features, even when we’re very busy helping our customers to deal with the effects of the pandemic and lockdown. We’re working on some big new features that we’ll be announcing soon, but we’ve added some new features to Light Blue’s contact forms that have gone live today. The most obvious […]
Read MoreIncrease your bookings by assigning second shooters, contractors or associates
03/04/2020
Do you find that you’re ending up with more than one enquiry for the same date, and that you aren’t able to fulfil both of those enquiries? As shoots are being rescheduled and postponed as a result of the ongoing pandemic, it’s very likely that you’ll have more than one client interested in booking you […]
Read MoreHandling delayed invoices and payments
01/04/2020
While shoots and projects are being postponed, rescheduled or cancelled, you will find that there’s a need to alter existing financial arrangements with some of your clients. This article covers some of the more common situations you may face for refunding money, cancelling invoices or deferring the date when you’ll be asking for payment. There’s […]
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