Blog

Continuing our help for subscribers affected by COVID-19

29/09/2020

The COVID-19 pandemic and lockdowns are continuing to affect professional photographers in many countries. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Since March 2020, we’ve been offering to reduce the cost […]

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Light Blue 2020.1

22/09/2020

Light Blue 2020.1 is a major update that includes big new automation features and a whole load of other improvements. Payment schedules Payment schedules allow you to easily break an invoice down into several smaller payments. That means that you can offer a payment plan to your clients and make it easier for them to […]

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Light Blue 2020.1 release notes

22/09/2020

Light Blue 2020.1 is a major update that includes big new features and a whole host of other improvements, including: Payment schedules that allow you to easily break an invoice down into several smaller payments, helping you to make larger sales and get bookings more easily. Automated payment reminders help you to get paid on […]

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We're exhibiting at the virtual Photography Show

07/09/2020

This year’s Photography Show has gone virtual, and we’re going to be there on 20 & 21 September for The Photography Show & The Video Show’ Virtual Festival. If you’d like to find out more about how Light Blue can help you to run a successful photography business, come and see us at the show! […]

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Public beta for new Light Blue features

21/08/2020

We’re really excited to announce that we’re launching a public beta of Light Blue’s latest features. Light Blue 2020.1 is a major update that includes big new features and a whole host of other improvements: Payment schedules allow you to easily break an invoice down into several smaller payments, helping you to make larger sales […]

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Mapping your customer journey

03/08/2020

What’s the one thing that you would do to make yourself stand out to your clients? Running a successful photography business relies on delivering a great service to your clients in a timely manner. There’s many steps involved in doing that and it’s important to make sure that you know what your process is, including […]

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How to Master Virtual Viewings

06/07/2020

We speak to wedding and portrait specialist Suzanne Black about how to conduct viewings remotely without losing that crucial personal touch. When it comes to viewing sessions, we’re all familiar with the ideal scenario. You invite clients to your studio at a mutually convenient time, put the kettle on, pop some biscuits on a stylish plate and […]

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New online invoice and email features

10/06/2020

We’ve made some small changes to the way that Light Blue’s online invoices and emails work. We’ll be announcing some big new features in the coming weeks but these changes have been made now so that we can start beta testing those other new features. Online invoices Our online invoice receipt emails now include a […]

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Extended assistance for subscribers affected by COVID-19

18/05/2020

We make tools to help photographers to manage & run successful businesses. As a small, independent business ourselves we recognise the challenges that our customers face and we’re keen to help. In March, we offered to reduce the cost of Light Blue subscriptions by 50% for any of our customers who have been affected by […]

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How to Upsell Wedding Albums: Tips from a Pro

05/05/2020

In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day. What do professional photographers and the world’s biggest music stars have in common? They all like selling albums. […]

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New contact form features

21/04/2020

We’re constantly improving Light Blue’s features, even when we’re very busy helping our customers to deal with the effects of the pandemic and lockdown. We’re working on some big new features that we’ll be announcing soon, but we’ve added some new features to Light Blue’s contact forms that have gone live today. The most obvious […]

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Increase your bookings by assigning second shooters, contractors or associates

03/04/2020

Do you find that you’re ending up with more than one enquiry for the same date, and that you aren’t able to fulfil both of those enquiries? As shoots are being rescheduled and postponed as a result of the ongoing pandemic, it’s very likely that you’ll have more than one client interested in booking you […]

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Handling delayed invoices and payments

01/04/2020

While shoots and projects are being postponed, rescheduled or cancelled, you will find that there’s a need to alter existing financial arrangements with some of your clients. This article covers some of the more common situations you may face for refunding money, cancelling invoices or deferring the date when you’ll be asking for payment. There’s […]

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How to message a large group of your contacts about the Covid-19 pandemic

25/03/2020

You might need to reach out to your clients to give them an update on your policy regarding the effects of the coronavirus pandemic. We’ve seen some of these emails that photographers are sending out being reported as spam by the recipients, which can damage your ability to get emails delivered to clients’ inboxes. We’re […]

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Making it easy for your upcoming wedding clients to see your available 2021 dates if they're rescheduling their wedding

20/03/2020

The Covid-19 pandemic sadly means that many couples are having to postpone their weddings and are looking for alternative dates. In order to make it easier for your clients to select a date on which you are going to be available, you may wish to share a calendar of your available dates. Should that be […]

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Managing postponed shoots & making it easy to rearrange them

19/03/2020

The Covid-19 pandemic is having an unprecedented effect on photographers and many of you are having to postpone some of your bookings. This guide shows you how you can reschedule sessions in Light Blue in a way that makes them easy to identify layer. That will leave you in a good position to quickly finding […]

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Using Light Blue to help your business during the COVID-19 pandemic

19/03/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. We’re here to help people run a successful business, and one […]

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Forecasting expected income

19/03/2020

Getting a clear picture of when you’re going to receive income is very important and helpful at the best of times, but during this unprecedented period of uncertainty your businesses ability to forecast its income is essential. No forecasting model is going to be iron clad, but the ability for you to look ahead will […]

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Assisting photographers affected by COVID-19

18/03/2020

Updated 18 May 2020: we’ve extended our pandemic assistance discount from three months to six. Please read this update to find out more about how we’re helping photographers through the pandemic and lockdown. The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue […]

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Come to our virtual trade show!

10/03/2020

The Photography Show 2020 has been postponed until September due to the coronavirus outbreak. We always enjoy meeting and chatting with photographers who are interested in using Light Blue to save time and grow their businesses so it’s a shame that we won’t be able to do that in person next week, but we completely […]

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The Photography Show 2020

02/03/2020

The Photography Show at the Birmingham NEC is the UK’s biggest photography trade show, and we’ll be there on stand A68 from Saturday 14 March through to Tuesday 17 March. If you’d like to find out more about how Light Blue can help you to run a successful photography or video business, we’d be delighted to see you there. We’ll […]

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Light Blue 8.2.7

26/02/2020

We’ve just released Light Blue 8.2.7, which adds more new features and some bug fixes. You can update to Light Blue 8.2.7 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]

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On the road with The Societies of Photographers

24/02/2020

Ian is going to be on the road with The Societies of Photographers, attending their roadshows in Stirlingshire, Tyne & Wear, and North Yorkshire on the 3rd, 4th, and 5th of March. There’s a free trade show from 09:30, which is a great opportunity to meet a wide range of trade suppliers, including us! If […]

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Nurturing large numbers of cold leads from events/expos

20/02/2020

As a photographer, you understand the importance of using the right tool for the job; the right lens to give you the desired field of view, the right editing preset to give your image the right look, or the right flash modifier to shape your light to fall how you like.  That doesn’t stop with […]

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